About BMC

Peter deMaCarty brings to this service a longstanding commitment to practical change. Over the past decade and a half, he has studied corporate social responsibility and sustainability. During this time, he arrived at the insights discussed on the home page. He has presented his insights to audiences at the Commonwealth Club of California, HP and elsewhere. He also presented them at a number of leading CSR academic meetings, including the Society for Business Ethics, and the International Association for Business and Society. Then he explained his conclusions in an article published in Business and Society Review. Now he is offering companies the unique opportunity to benefit from this practical model.

Prior to undertaking this effort, which is for him a public service work, Peter had two other careers that provided excellent preparation. For nearly a decade and a half, he worked at one of the premier corporations in terms of demonstrating how to serve the world with great integrity and with a superb rate of growth and level of profitability--Hewlett-Packard Company in days when Bill Hewlett and Dave Packard were still active in the company. There he held management positions in which he helped the company understand customer psychology in order to provide genuinely useful, and highly profitable, products. He won the Hardin Award for a best article of the year, co-authored with V. Srinivasan of Stanford University.  The article found that the choice modeling survey technique could predict which of several product ideas has the best market potential, measured by HP sales data.  Before that, he had a career as a psychotherapist for seven years. That gave him profound insights into individual and organizational motivations.

Peter was educated initially at Williams College for two years.  There he performed in the highest tier of achievement; in the second semester of freshman year, he was first in his class.  He then transferred to the San Francisco Art Institute, where he earned a B.F.A., and developed outstanding abilities in oil painting. Next he received his M.A. in psychology from Lone Mountain College (which was absorbed by the University of San Francisco toward the end of his program). Then he obtained his Ph.D. in clinical psychology from Fielding Graduate University.